Disruption Games: How to Thrive on Serial Failure (paperback)


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Common wisdom says that success breeds success, and indeed this is how most VCs pick startups, businesses select talent, and singles search for dates. In contrast, the evidence from science to startups shows that only repeated failure breeds success.

In Disruption Games, futurist Trond Arne Undheim reveals how companies (and individuals) can build a successful, multi-faceted innovation portfolio and may experience deep learning from failed initiatives.

Over the next few years, successfully managing failure will become a necessary growth strategy for any individual, firm or collective. Are you prepared?

Disruption Games fulfills the need for actionable insight on what’s truly driving change and how to become a change-maker, not just be affected by it.

Trond Arne Undheim is a futurist, speaker, entrepreneur and former director of MIT Startup Exchange, based outside of Boston. He is the CEO and cofounder of Yegii, a search engine for industry professionals, providing collective intelligence.

He holds a PhD on the future of work and artificial intelligence and cognition. He has accelerated four unicorns and helped launch over 50 startups. A former MIT Sloan School of Management Senior Lecturer, WPP and Oracle executive and EU National Expert, he writes for Fortune and Cognoscenti, and has been featured in print media and television. His next book will be on the future of technology.

“An intriguing learn-from-failure investment manual with a hard-edged practical side.”

— Kirkus Reviews

“[…] a fantastic book that is full of helpful information and insight for industry professionals and budding entrepreneurs […] one of my favorite business books […] it should probably be read a few times to absorb everything it has to say.”

— Arthur Thares, Reviewer, Pacific Book Review

“Disruption Games excels in specific examples, approaches, and game-changing plans for addressing both success and failure. It is recommended reading for any forward-thinking businessperson interested in not just learning from business failures, but embracing and growing from them.”

— D. Donovan, Senior Reviewer, Midwest Book Review

Additional information

Weight 0.6375 lbs
Dimensions 5.5 × 0.5 × 8.5 in

226 pages


Atmosphere Press

Pub date

May 1, 2020




5.5 x 0.5 x 8.5 inches


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